Organic Matcha
Naturalitea is a marketing cooperative created by the Kinezuka family, who are Japan's pioneers of all-natural tea farming and our long-term partner. The operations for making Sencha and making Matcha are quite different, so most tea farmers in Japan make one or the other. To help partners like Tea Rebellion obtain high quality organic matcha, Naturalitea has struck a partnership with a local organic matcha producer from the same popular growing area in Fujieda.
This fellow organic farmer has his garden in the same local mountains of Fujieda and makes matcha from 100% Yabukita cultivar tea leaves. The matcha leaves are harvested in mid-May after three weeks of shading.
Ingredients: Organic Matcha
Brewing instructions: Add about 2oz of about 80 C water to 1-2 tsp of powder to a cup or bowl. Stir or whisk until its frothy/creamy, then add milk or milk alternative to taste. Enjoy!
Our matcha growers is a friend of our Naturalitea Co-operative and lives in the same local mountains. We are working on getting a picture of our grower but it may have to wait a little. Stay tuned!
Ready to join the Tea Rebellion? If you like the sound of impeccable teas and fair pay for their producers, the answer is yes.
With a nod to the Boston Tea Party in the name, this social enterprise is using tea to protest. Their demand is simple: a more transparent, sustainable industry that works for farmers and delivers great taste to drinkers.
Tea Rebellion leads by example. Their bold and pure range is sourced from a handful of smallholders and cooperatives through direct trade, empowering farmers with fair wages and bargaining power.
This approach helps Tea Rebellion build strong and united partnerships with their producers. Together they do more than just create award-winning teas – the social enterprise also supports community initiatives that help farmers become ever-more sustainable and resilient.
Just as much time and care goes into selecting the most flavourful teas, which is why they’ve scooped no less than 21 industry awards. Whether you prefer a loose leaf or tea bags, these will take your tea appreciation to new levels.
Whichever Tea Rebellion products you end up sampling, they’ll arrive in 100% recyclable and compostable packaging.
