Miss Macaroon
For a special gift or treat for yourself, look no further than Miss Macaroon’s heavenly meringue-based treats.
These melt-in-the-mouth macaroons fund the Macaroons that Make a Difference programme, which helps unemployed and disadvantaged youngsters get work experience, learn catering skills and build confidence.
Often these young people are care leavers, who may not otherwise get their break into this competitive industry. Miss Macaroon helps them overcome their barriers and excel – in their kitchens and beyond.
These macaroons are already amazingly tasty – but they taste all the better when you consider every bite helps to change lives.
With founder Rosie Ginday MBE bringing her fine art background into the patisserie, the macaroons look the part too. Neat and beautifully bright, precise colour matching is also a possibility thanks to their pantone system – the only one of its kind in the world.
Flavours include strawberries and cream, tonka bean and passion fruit and mango, with vegan editions of their selection boxes available too. They also team up with fellow social enterprises to creative impressive hampers with extra impact.
Before launching Miss Macaroon, Rosie Ginday MBE trained as a high-end pastry chef and worked at Michelin-starred restaurant Purnell’s in Birmingham.
Knowing she wanted to use baking to make an impact, she got Miss Macaroon up and running in 2011, starting the business with just £500 of her own money. Ever since then, Rosie’s been helping young people break into the industry and bake their way to a better future, all while providing customers with luxury treats.
For Rosie, seeing trainees flourish in a professional kitchen and go on to succeed beyond the programme is her personal reward. She received an MBE in 2019, recognising the excellent impact she’s having on the local community.
Learn more about Rosie and Miss Macaroon in our Q&A blog post.
Founded By
Rosie Ginday
