Brightwayz
Brightwayz was first launched in 2004 after founder Alison Holland set up a ‘walking bus’ scheme at her son’s school and realised there was a need for information and resources to support other walk to school schemes. This inspiration ignited a passion; Alison was determined to create solutions to help others.
The organisation and its excellent reputation has grown and Brightwayz (originally known as Brightkidz) now serves all ages. Alison and her dedicated team work locally (developing and trialing grassroots projects in their local North Northamptonshire) and UK-wide (supporting others who are working to make places better, reduce car dependency, improve public health and slash carbon emissions).
As a social enterprise, Brightwayz has a strong social and environmental mission; to promote safe, active, sustainable travel for everyday journeys for all. Thanks to the income earned from product sales and local consultancy services, Brightwayz are able to achieve their mission in a financially sustainable way, with 100% of profits ploughed back into the organisation. Brightwayz' ethos is making positive contributions to society, whether it be supporting one person or a large group, and changing lives for the better.
Brightwayz are passionate and dedicated about what, how and why they do things and want to motivate and support you to feel the same, and make a difference!
For nearly 20 years, Alison has been running Brightwayz social enterprise (formerly known as Brightkidz) which she was inspired to set up after organising a walking bus scheme at my son’s school.
In her role at Brightwayz, Alison manages local projects with schools, councils, police, businesses and community organisations, linking organisations with active travel resources and supporting the development and delivery of effective travel plans.
Additionally, she oversees the development and marketing of the Brightwayz product range that supports active travel campaigns for all ages.
Founded By
Alison Holland
