Lemon Keychain

SO JUST SHOP curates accessories and homewares which create a better world for the women who make them. They thoughtfully source beautiful lifestyle products for their collection from female artisans in vulnerable and marginalised communities in 20 countries across the world. 

Their business is built on having fair and ethical relationships with the women they work with. As well as paying a living wage, they offer opportunities for training and upskilling, especially in male-dominated skills. All this helps these talented artisans towards economic empowerment. 

It also gives them the education and tools to provide for their families, which has a positive impact across their wider community. And ultimately, the whole country too, since they can make a sustainable and valuable contribution to the economy. It’s all-round good business creating ripples of change far and wide, which we love. 

SO JUST SHOP aims to lift 250,000 women and their families out of poverty through their ethical, sustainable products. Products which include block printed wrapping paper produced at a Fairtrade cooperative in Delhi, ceramics made using ancient Palestinian handicraft traditions and stylish upcycled jewellery.