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Rubbalicious
Rubbalicious

Rubbalicious

Spice rubs and snacks that tackle Uganda's youth unemployment crisis

Rubbalicious is on a mission to tackle the problem of youth unemployment in Uganda. Did you know it's at an alarmingly high 83% for those aged 15-24?

They launched with one product – the Rubbalicious Smoke n' Spice shaker, an all-purpose chipotle spice rub, to add some heat to your home-cooking. It's delicious on fish, meat, pulses and vegetables alike.50% of profits are used to support Yimuka Uganda. This local initiative aims to empower young people in the Masaka region. Youth unemployment poses a serious political, economic and social challenge to the country. The cycle is making it increasingly difficult for Uganda to break out of poverty. A reason for this problem is due to young people not having the skills to match current market needs.

Yimuka Uganda tackles this head on with vocational skills training, mentorship and entrepreneurial support to unemployed young people. A serious problem, a tasty solution – Rubbalicious is a fun and original brand with purpose. 

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