James Lucy

At least 50% of profits each year to selected charities, as voted for by our customers

Introducing James Lucy, the social enterprise making classic watches and donating at least 50% of profits to charities.

Which charities they are is up to you, the customer. When you buy a James Lucy watch, you’re asked to vote for your preferred charities from around the world in three sectors – environmental, humanitarian and medical. At the end of the year, profits are shared between the charity in each sector with the most votes.

Through this business model, they hope to change the way we all think about consumerism. They picture a future world where companies giving back to good causes is the norm, baked into policy.

Beautifully designed, every James Lucy watch is also versatile, with a quick release strap so you can change styles in seconds.

Watches are just the beginning, as James Lucy hopes to release more popular consumer products soon.

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