The future of corporate gifting: your 2025 sustainability guide

Corporate gifting is at a crossroads. Every year, billions in gifts end up in landfill, while businesses navigate evolving workplace cultures and mounting environmental pressures. The way we think about business gifts needs a radical rethink.

While gifting might not be an immediately obvious area of business operations to align with sustainability targets, there’s a growing movement, powered by cross-functional collaboration between the likes of HR, employee wellbeing, marketing and sustainability teams, to turn forgotten merchandise and one-note gifts into powerful tools for impact.

And it all starts by asking: what if your next corporate gifting campaign could create real positive change?

We’ve spent months researching the future of sustainable corporate gifting to identify the key trends for 2025 and beyond, with actionable takeaways as to how your organisation can lead the charge. The results speak for themselves: increased employee wellbeing, inspiring social impact and even financial resilience.

Why this report matters now

The workplace is changing faster than ever. Gen Z isn’t just entering the workforce – they’re redesigning corporate culture from the ground up. 75% of consumers want sustainable options, while up to 50% of young professionals are pushing their employers to take real climate action.

The knock-on effect is that the corporate gifting landscape is transforming at pace too. From employee recognition to client relationships, sustainable gifting has become a strategic necessity rather than a nice-to-have.

But with changing legislation around greenwashing amid climate commitment rollbacks, emerging technologies and evolving employee expectations, how can businesses stay ahead?

Traditional corporate gifting often misses the mark – creating waste, missing engagement opportunities and failing to align with modern business values. Our research reveals a better way forward – introducing innovative concepts like regenerative gifting and gamified recognition platforms. Inside our exclusive report, you’ll discover:

• Five transformative trends reshaping corporate gifts
• Expert insights from social impact leaders, sustainable recruitment and business experts
• Real success stories from forward-thinking companies
• Example branded gifts that create ripples of positive change
• A practical approach to measuring gift impact
• Strategic approaches to employee engagement through gifting

Who should download?

Our 2025 trend report unpacks the future of corporate gifting – but it’s not relevant for every organisation. Our research is for you if you’re:

• An HR leader or employee experience professional looking to boost your employee engagement through onboarding, workplace experience and/or rewards and recognition programmes
• A sustainability manager seeking some wins and tangible social impact
• A marketing manager in charge of future-proofing your branded merchandise and gifting programmes
• An events professional looking to move away from wasteful company swag and giveaways 
• A sales manager strengthening client relationships or winning new business through strategic, sustainable gifts
• A purpose-driven business owner who wants to reduce waste from your corporate gifts and transform business relationships

This report isn’t for you if:

• You’re satisfied with generic corporate gifts that your end recipient might not want 
• Your employee engagement strategy hasn’t changed since 2010
• You believe sustainability is just a passing trend
• You’re afraid of challenging the status quo

This report is for bold leaders ready to transform your corporate gifting programme from a tick-box exercise into a powerful driver of change.

Ready to lead the charge and create positive ripples of change?

Download the report at the bottom of this page now to discover how your business can harness the power of sustainable corporate gifts to create lasting positive impact. 

Read this blueprint for creating meaningful impact through your corporate gifting and want to put theory into practice? We’re here to guide you on the next steps, such as providing real ideas of sustainable gifts and branded merchandise that meet your business needs and objectives. Talk to us.